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My name is Cameron Merriwether & I’m a product designer with a dynamic background in delivering end to end solutions that drive business outcomes.

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Hello,

My name is Cameron Merriwether & I’m a product designer with a dynamic background in delivering end to end solutions that drive business outcomes.

Case Studies
Resume (pdf)

Case Studies

Designing a Fan-First Experience

CFB Lately was designed to capture the excitement of college football within a single experience where fans can talk, follow teams, and share the game-day atmosphere. My role focused on translating fan behavior into intuitive UX patterns—structuring navigation, designing responsive layouts, and ensuring visual consistency across features. The platform celebrates community and connection through thoughtful interaction design.

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Scaling Through Smarter Workflows

This collaboration with Geniant, CI&T and Franklin Templeton was a short-term project that required design & feature support for a Franklin Templeton product launch. My role was to support the design lead in producing production ready assets for feature updates, developing new features and showcasing them through user flows, prototypes. I also delivered design system updates, component consolidation and overall UI asset management through the product launch.

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In this 6 month program with Fluidra, Frog aimed to meet the ongoing needs of pool owners and professionals to deliver intelligent feature functions while considering hardware constraints. The result was an intuitive and dynamic interface that allows easy access to information and maintains simplicity. The interface features smart, one-touch controls, with options for more detailed interactions for complex tasks.

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Elevating The Pool Automation Experience

This design support track delivered new feature updates over the span of 4 months with the goal of improving the experience CalAmp’s Edge Compute platform for our transportation & logistics. In this engagement I worked closely with the product manager and was responsible for the creation & delivery of 10 feature concepts and 8 user flows demonstrating feature functions. The features produced deliver value through cost savings, better asset management, reduced vehicle repair which increase stakeholder profits and decreases insurance claims cost. Fleet & route management features enable customers to optimize routes to reduce carbon fp and reduce operational cost, expanding CalAmps value beyond physical devices & software services.

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Smarter Fleet Management UX

Evolving The Athlete UX for Big League AI

Big League AI bridges advanced sports science with everyday training by turning swing data and motion analysis into simple, actionable feedback. I partnered with the development team to refine the app’s information architecture, design interactive visuals, and align the UI with athletic performance workflows. The result was a clearer, faster experience that lets players focus on progress instead of parsing through numbers.

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This case study highlights an 8-week engagement with McGraw Hill aimed at developing a future product strategy through research and concept development. The study details the production of 6 key concepts delivered through qualitative and quantitative research synthesis that provided valuable insights into education & e-learning’s evolving demands. For this program, I was directly involved with qualitative research planning, execution, synthesis, and the overall interaction design of our 6 concept deliverables. The key concepts deliver tools for connected engagements between teachers, students and parents to encourage more collaboration and transparency through a child’s academic journey

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Creating A ConnectEd Learning Platform

Powerful Web is a digital solutions provider empowering utility districts with websites and digital experiences. This collaboration involved the development of a global design system that would better support their production needs as they’re business continues to grow. Overall the project produced 1023 components, 2340 variables, and 55 collections supporting 55 styled themes over the span 1.5 months. The project not only enhanced design efficiency but also showcases the benefits of prioritizing design management with evolving business needs.

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Digital Briefcase: System & Feature Upgrade

What I Do

  • UX/UI Design

    By crafting visually refined and easy-to-navigate interfaces, I create experiences that users trust and enjoy—boosting satisfaction, engagement, and long-term retention.

  • Design System Development

    I build robust, scalable design systems that drive consistency, accelerate development, and enable teams to focus on innovation over repetition—resulting in faster, higher-quality outcomes and stronger brand cohesion.

  • Interaction Design

    I design responsive, purposeful interactions that make products feel intuitive and dynamic—enhancing usability, driving delight, and increasing adoption.

  • Workflow Optimization

    I streamline workflows to boost team efficiency and consistency, enabling faster, higher-quality delivery while fostering collaboration and keeping projects on track.

  • Wireframe & Prototyping

    Rapid prototyping accelerates validation and alignment, enabling fast feedback loops that refine functionality early and keep projects on track to meet user needs.

  • User Research & Testing

    Grounding design in user insights ensures alignment with real needs, boosting usability and market fit while reducing costly rework through early problem-solving.

What I do

User Research & Usability Testing

Leveraging user insights ensures designs are deeply aligned with audience needs, increasing product usability and market relevance. This approach minimizes costly iterations by addressing user pain points early on, resulting in products that resonate and perform effectively.

Prototyping & Wireframing

Quickly translating ideas into prototypes allows for efficient feedback loops and early validation of concepts, accelerating project timelines. These deliverables help stakeholders visualize and refine functionality, ensuring we deliver exactly what users need and want.

Design System Development

My experience in building robust design systems ensures consistency and scalability across platforms, reducing design and development time. A well-structured design system enhances brand coherence and enables teams to focus on innovating rather than re-creating components, leading to faster, high-quality project outcomes.

Interaction Design

My experience in creating responsive and meaningful interactions supports products that feel dynamic and intuitive. Well-thought-out interactions enhance usability, guiding users effortlessly and adding delight to the experience, which can significantly boost product satisfaction and adoption.

UI/UX Design

With a keen eye for creating intuitive, visually appealing interfaces, I enhance user satisfaction and engagement. Strong UI/UX foundations lead to seamless, enjoyable experiences that meet business goals and drive user loyalty, ultimately supporting product adoption and growth.

Workflow & Process Optimization

I streamline workflows to improve team efficiency and consistency, reducing redundancies and enabling faster, higher-quality delivery. This results in smoother project execution and a more collaborative environment that fosters innovation and keeps projects on track.

Design System Management 

Powerful Web

Powerful Web is a digital solutions provider empowering utilities with websites and digital experiences. This collaboration involved the development of a global design system that would better support their production needs as they’re business continues to grow. Overall the project reduced production time significantly and produced 1023 components, 2340 variables, and 55 collections supporting 55 styled themes over the span 1.5 months. The project not only enhanced design efficiency but also showcases the benefits of prioritizing design management with evolving business needs.

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other works